Work Sample

In an effort to attract and develop new riders, I was asked to find a solution to the question "how can Harley-Davidson activate on college campuses?" My solution was to develop a pilot program to prove that Harley-Davidson dealerships that offer Riding Academy can work with local colleges to offer Riding Academy as a credited course, along side other recreation classes.  This pilot was possible through my close cooperation with the H-D Riding academy team, Milwaukee Harley-Davidson, UW-Milwaukee, and many other cross functional teams. The resulting guidebook linked below has served as a way for dealerships around the U.S. to approach colleges in their areas to achieve similar results.

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Press:

Rideapart.com: "Harley Offers Rider Training In College And It’s Brilliant"

Jalopnik.com: "This helps Harley, as it gets new riders on its machines, and could attract a whole new market."

BizJournals.com: "As the program grows, so do the amount of motorcycle riders."

roadracingworld.com: "Students at the University of Wisconsin-Milwaukee now have a new favorite class to consider"